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The Back Office

Updated: July 8th, 2008 05:26 PM GMT-05:00

Put Your Business in Defensive Mode

By Garry Bartecki
Contributing Writer

Equipment Today, September 2006

In some areas, segments of the construction industry are showing signs of slowing up. While the words "slowing up" indicate less sales, it is not really as bad as it sounds. The backlog of new equipment, higher rental rates due to heavy demand and shortages (and thus higher costs) of basic commodities all indicate an overheated economic segment. In short, the industry is slowing up, but is still pretty darn good.

I just returned from the Associated Equipment Distributors' (AED) Summer Board Meeting and the comments above mirror those made by construction equipment dealerships around the country. Some were even suggesting that jobs were being cancelled because of increases in budgeted costs and lack of manpower. Residential seems to be taking the first hits; yet, despite slowing, it is still hovering near peak performance. Governmental projects, on the other hand, are being cancelled because of cost increases, or being cut back to meet the funding available.

Perform a status review

While some industry segments are slowing, others keep rolling along. Depending on where you fit in the scheme of things, you may or may not have to start thinking defensively. To at least get the ball rolling, however, you should:

  1. Make sure you have a decent set of financials. If you don't, hire someone to help you get them.
  2. Review your WIP and AR schedules. Are you billing all you can bill? Are you following up and collecting as you should be? It's easy to get sloppy when things are rolling along. It's also better to get current while your customers still can.
  3. Check the cash balance. Do you know the status of your cash balance? Do you know daily? Do you know what it will be at the end of the week? If not, you should.
  4. Follow up on past due payables. If you are starting to get calls about past due payables, it may be an indication you are falling behind.

After you do this review, determine what the signs are telling you. Are you still in your comfort zone, or is it time to make corrections? If it's time for corrections, do you know what to do?

Let's not overreact; what is being suggested is nothing more than prudent business practice. What do you think our banker friends are doing right now after the interest rate increases and publication of various work slowdowns in the industry? They are taking this same prudent look to see what and how they will have to change their approach to your business. Nothing new hereĀ— just a timing issue.

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